Scio Consulting International, LLC Research Paper

Scio Consulting International, LLC - Research Paper Example ave to advance market entry strategies which entails identifying the market gaps, developing products which are tailored to specific needs and demands of the identified potential market, and conducting product standardization or differentiation depending on the preferences and customer tastes (Hossain, Patrick, & Rashid, 2012). In addition, small firms must conduct both macro and micro-environmental analysis to help identify the potential internal and external variables with the ability to impact on the performance and productivity of the firms. A born-global firm (established with the objective of multination operations in the mind) should be able to mobilize adequate financial resources and employ technical management team with the much needed skill and experience to run its global operations (Hossain, Patrick, & Rashid, 2012). The driving forces behind globalization for firms is to expand its market share, cut on its operation costs, and gain access to the global resources. The first strategy for small firms interested in global ventures is either importation or exportation or both. These initial steps are later followed by the more advanced non-export/import strategies such as franchising, licensing, strategic alliance formation, and delocalization/decentralization of its operations (Hossain, Patrick, & Rashid, 2012). The success of small firms in the international market is restricted by political risks, managerial and economic risks which potentially affects the performance and prospects of growth of these young firms. Politically, legal trade restrictions and other regulatory frameworks in the new business environment will restrict the success and the penetration ability of the new firms. Besides, other politically instigated factors such as corruption and bribery serve as a threat to the success of small firms. Economic risks which affect the success of international businesses are high inflation rate, mismanaged financial and economic policies, and

Learning experiences Essay Example | Topics and Well Written Essays - 500 words

Learning experiences - Essay Example Today the world is very competitive. Communication plays a significant role in today’s global context. A large number of big business deals take place all over the world any given day. It can be seen that English language occupies the front lines of communication. English is absolutely an extensively used world language. English is the official language for so many international organizations such as United Nations, International Olympic Committee etc. I have gained good experience while attending the general education English classes. This course was of great help to me to move up to the next level. The general English classes contain phonology, consonants, grammar, and vocabulary. In English part I one will come across a clear and brief review of English grammar such as its different forms, basic vocabulary and basic principles. The subject is taught in a non-technical language and in simple, ordinary steps, starting with the formation of simple sentences and followed by the different parts of speech and other fundamentals to the more complex creations. Grammar is very much necessary in the daily work of many pupils who use English language extensively. Language is considered as a tool for communication. If you do not apply grammar you will not be able to use the tool properly. So it is very essential for you to speak with correct grammar. This class teaches the basic principles of English grammar which will be useful for applying in English 11. These classes cover topics like the sentence, kinds of sentences, simple subject and verb, compound construction, complements, prepositional phrases, parts of speech, forms and properties of verbs, verbal nouns, pronouns, appositives, adjectives, adverb, prepositions, conjunctions, clauses and subordinate clauses. Apart from grammatical skill this class has enriched other areas like literacy skill, writing skill, fluency skills, reading skills as

Branding Marketing Essay Example | Topics and Well Written Essays - 750 words

Branding Marketing - Essay Example The LG product through LGE obeys the established rules of brand extension according to Tauber (2011). Part 2: Critic The section confirms that a better brand extension to the consumer offers satisfaction as compared to a similar established brand. Without these attributes, the consumers are disappointed and prefer the choice in recognized products. The first unsuccessful product listed is in Frito-Lay, created by Pepsi as a product to introduce the lemonade flavor. The parent company distorted the image of the brand that had been known for snack food packaging. This led the consumers to lose interest in the company that changed its line of brand composition. The other poor connection is in the launch of Wolverine World Wide’s Cat Footwear product by the caterpillar company. The company recognized for the production of building machinery launched a clothing line that deters from the company policies. The example qualifies as a poor brand extension with customers failing to appr eciate the product due to inconsistency in the company. Finally, Burger King had launched a marketing strategy that saw the inclusion of underwear as their marketing strategy. This example accords the definition of poor brand extension because the consumers realize the dreadful choice in product. Burger King recognized in the market as a leading food company changing the image to underwear loses the market share due to product inconsistency. Moreover, the association developed in underwear and food products generates unsatisfied customer relations (Cameron, 2009). Part 3 Part 1 lacks the title of the paper and makes the reader fail to understand what the essay clarifies. However, the thesis in the introduction expounds on the aspect of Intelligent Interactions. Moreover, the sentences should be proofread, and the corrections made to produce a flowing introductory paragraph. Industry Analysis The sections clearly states the available brands and their interaction within the market. Th e brand under consideration is in mobile handsets with the Android technology the subject of discussion. The author lists Samsung as the leading market product and justifies the reason, although the evidence is not adequately guaranteed in citation of the sources. This makes the brands appear as formulation of the author who does not have the capability to conduct individualized research on these companies. However, the argument and analysis of the market situation is detailed and precise. Competitive analysis Intelligence Interactions is explained as the option that would attract increased usability of the product. The participants in the Android technology are limited, and with the reduction of prices, the market is bound to be more flexible. However, the author explains that Apple has succeeded in gaining a market share based on the quality of the product. Brand Vision The competition provided by Apple limits the progress of Intelligent Interactions. The author states that their strategy would be to present the marketing strategy to establish a strong connection to the customers like the rival company. This has been included in stronger slogans and better customer services available at the needed period. The section should focus more on Intelligent Interactions as compared to Apple and discuss advanced strategies to reach consumers on an individual basis. Part 2 Target customer Analysis The explanation is accorded in a

Services Marketing - Internal marketing Essay Example | Topics and Well Written Essays - 2500 words

Services Marketing - Internal marketing - Essay Example It has definite advantages over the traditional way of transacting business (Amit & Zott, 2000). It eliminates paper and paper work through market automation, online transactions and payments. The governments too use the e-platform to offers service to the public Another commonly used definition of service is proposed by Kotler (1991). "Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Provision of services and information through the internet is the primary objective of the government in most developed countries (Buckley, 2003). The private sector is much ahead in offering web based services and the motivation and outcome in web based public and private sectors provision of services differ. In the public sector the motivation and the objectives in offering e-services are numerous which makes it difficult to measure the service quality. The motivation and objectives in the private sector centre on profits and hence easily measurable. Two web based service offerings - one each from the public and private sector would be assessed in line with current service marketing models. The report first of all examines the public and private services characteristics inline with service characteristics model. The government and the public sector hav... The motivation and objectives in the private sector centre on profits and hence easily measurable. Two web based service offerings - one each from the public and private sector would be assessed in line with current service marketing models. The report first of all examines the public and private services characteristics inline with service characteristics model. The government and the public sector have committed themselves to service quality and customer orientation (Buckley, 2003). The service quality in the health care sector too has received importance. In public health services the tension between orientations towards care provision and customer satisfaction is believed to be insurmountable. The internet has provided the opportunity to overcome the difficulties in service delivery. In order to augment its service, the UK National Health Service (NHS) started offering 24-hour help and advice service conducted by nurses. This was initially offered over the telephone through NHS Direct. With the advent of technology they soon introduced NHS Direct Online in 1999 Although service industries are themselves quite heterogeneous, there are some service characteristics upon which it is useful to generalize. The characteristics discussed in this right up are: Intangibility Inseparability Heterogeneity Perishability 1.1Intangibility Service are not tangible, as stated by Berry: " A good is an object, a device, a thing; a service is a deed, a performance, an effort" (Berry, 1984). When a service is purchased, there is generally nothing tangible to show for it. This is evidence in both private and public services hooked over the web. As argued by Berry, "Services are consumed but not possessed"

Articles Article Example | Topics and Well Written Essays - 750 words

Articles - Article Example From the comment, I think the 60% fall in oil will make larger companies to suffer because OPEC is likely to give up some market share. In addition, the smaller shale companies are likely to collapse because in the long run they will run into huge losses for operating below the breakeven point. The collapsing oil prices will lead Russian into economic recession because of their worsening financial condition. Basically I think it is the free market that prevents monopoly from forming. Monopolies that are often seen as free market monopolies are not actually monopolies because the fee market often prevents individuals from cornering the market. A free market does not allow coercive monopolies because it is open to all and not for only one company. There is always someone else or another company that is willing and/or capable of making the same product for lesser or the same price. Coercive monopolies can be given to the free market agents by government legislation, for instance franchise business for only a specific group of people, however, the government can interfere incase such people are exploiting the market. Monopolies do not exist in a free market because it has unrestricted competition. However, monopolies can be granted by only the regulation by the government. Patents only restricts the use of the inventor’s invention but does not prevent others from coming up with almost a similar invention. For instance, the fact that Coca Cola has patented its Coke brand has not prevented PepsiCo from inventing Pepsi cola. Income brackets have created divisions of classes that have inequities and disparities income due to barriers created by society, however there is considerable income mobility. I think there is income mobility but the individuals do not notice it easily due to the relative value of money because as income rises, the prices of products also rise. In

PEST Analysis for video game store that i'm opened Term Paper

PEST Analysis for video game store that i'm opened - Term Paper Example It should be noted though, that political environment does not necessarily imply the rivalry between top leaders. Instead, it is refers to how tax policy, labor-law, restrictions pertaining to trade are carried out. London, Canada is one of the best places in terms of political stability due to its setting. As far as the real politics is concerned, there has not been a case of political unrest in the city for a very long time. Concerning the taxes, the central government and the local one are the major collectors through various methods. For instance, the local government mostly collects from parking and such services Therefore, London City seems to be a perfect place to start this video store because there is political stability, no exaggeration of taxes not to mention the security. Secondly, economic factors in every city, especially one where a business is started, are very important and have to be investigated extensively. Usually, when the interest rates are low, business people are able to access loans at a lower rate. At this point, it is vital to understand that since the inflation rate is not high, the local people will be able to spare some money to spend on other things. As an informed businessperson, this video game store will have clients from every part of London courtesy of the marketing strategies. One reality about business is that no matter how strategic one may be, if the overall financial status of the target market is poor, the business will have minimal chances of success. Conversely, if the people in a region are financially stable, the businesses have higher probabilities of achieving success. Therefore, this London city is a great opportunity for this video game business to be initiated. The social aspect of every region is an imperative in the analysis of a business location. It is not logical to initiate a business where the locals hardly

On Modern New Reportage Essay Example | Topics and Well Written Essays - 1000 words

On Modern New Reportage - Essay Example    Garofoli's article was built on the recent emergence of the so-called Patriotic Millionaires for Fiscal Strength, a group of millionaires who are urging the government to tax the rich. It investigated, hence, the wider issue of taxation, which has divided the political parties since. Democrats are in favor of such measure while Republicans, with their preferred economic model, wants to leave them alone. Using millionaire Doug Edward, as a basis for the report, Garofoli built his narrative on the millionaire's now famous quote, "Would you please raise my taxes?" This article is important because it highlights two important sociological issues: that of the economy and of policymaking. Edward and what he stood for in the news story demonstrates that two prevailing approaches by which the economic system in America operates. The first is the conservative model wherein the government takes in a lesser regulatory role and leaves most to the capitalists. On the other side, there is the progressive approach to the economy that prescribes greater regulation and equitability of wealth. The economic dimension is augmented by the politics of the policymaking process. The article, for example, used two resource persons, each representing the dominant political ideologies, explaining their own perspective on the issue. Occupy London Meanwhile, Alleyne's report is part of the series of news documenting the still ongoing Occupy London protest, which took after the Occupy Wall Street in the United States, the demonstration against economic inequality, corporate greed, and social injustices among other related issues that led to similar demonstrations in other countries. It reported a recent move by protesters to occupy an abandoned building, which came after they have peacefully occupied the land around St. Paul’s Cathedral, adjacent to the London Stock Exchange. The significance of this news report has anchored the fact that Occupy London, as with other versions of this demonstration, touches on several sociological issues that are spawned by the current dominant economic system around the world. The perception, especially among the participants in the protest, is that such system has come to be monopolized by capitalists, corporate entities and multinationals whose sole motive is profit, which is often gained at the expense of the public - their welfare, their rights, and opportunities. Critique Garofoli’s article is what can be considered as the ideal news report. There is an obvious effort to achieve a balanced and objective reporting to document an event and the issues it entailed. If one examines the article, for instance, the writer took pains in taking the sides of opposing stakeholders. Cases in point are the quotes and arguments coming from both political sides. Then there is also the angle wherein the perspectives of the policymakers were presented side by side the opinions and points raised by the public. Throughout the pape r, it is hard to identify an instance wherein the reporter displayed bias or ingratiated his own opinion on what he is reporting. This case cannot be said about Alleyne’s piece.  Ã‚